Pato Jack

OVERVIEW

The first months of a baby’s life mark one of the most special moments in a family’s journey, and Pato Jack was created to be part of it.

Pato Jack is a biodegradable diaper brand set to evolve into a full children’s line, with a communication strategy centered around content and community. The Visual Identity project brought personality and storytelling to this modern, trustworthy, and refined brand.

To bring this emotional appeal to life, we created Pato Jack as both a character and brand symbol.
The visual universe combines soft, comforting, and trustworthy tones, resulting in a clean and elegant aesthetic that integrates the character seamlessly - building a compelling narrative and deeper engagement with its audience.