La Pause Eventos

OVERVIEW

After a decade in the market, La Pause - a premium catering company specializing in social and corporate events - reached a stage of maturity that called for a new positioning. The challenge was to elevate the brand’s presence while preserving its warmth, creativity, and signature Brazilian essence.

The new strategy redefines La Pause as more than a catering service - it becomes a curator of memorable experiences, blending technical excellence with the spontaneity and joy of Brazilian culture. And the brand’s archetype - The Jester - guided the creative direction as it represents a brand that is clever, charming, and full of presence: it breaks formality with elegance, combines sophistication with joy, and turns every event into a meaningful celebration.

The visual and verbal identities translate this essence into a contemporary system: Sophistication grounded in precise technique and seamless execution; Lightness and humor reflecting the warmth and rhythm of Brazilian culture; Authenticity expressed through creative combinations and fresh perspectives.