Inner Gain

OVERVIEW

Led by Vox Marketing, this project repositioned a coaching consultancy to better connect with an overlooked audience and strengthen its presence in a competitive market.

Founded by former Division I athlete and executive leader Ann Zaprazny, Great Sports Mind originally focused on mental performance for elite athletes. However, Ann realized her brand no longer reflected her full expertise nor resonated with executive clients — limiting its potential for growth.

The new positioning highlights Ann’s holistic and personalized methodology, shifting the focus from the service to her unique approach. This transformation broadened the brand’s reach, allowing it to communicate clearly with both athletic and corporate audiences.

To activate this strategy, we developed a renewed Verbal Identity, Visual Identity, and brand campaigns that embody this new phase.